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Our Story

  • Solangel Laspriella and Javier Nemocon are more than business partners—they are visionaries whose journey intertwines the values of family, innovation, and a shared dream. As founders of Elif4 Care, an organic skincare brand crafted in the United States, they have redefined beauty by emphasizing health, sustainability, and emotional well-being.

  • For Solangel, the seeds of her passion were sown early. Her father, a respected pharmaceutical chemist at Pfizer Colombia, spent 35 years shaping the industry as a regional leader across Latin America. His dedication to quality and innovation left an indelible mark on her, inspiring a deep commitment to creating products that improve lives.

  • Javier, with his entrepreneurial acumen and affinity for digital solutions, brought a complementary vision to their shared venture. Their partnership, both personal and professional, began in Miami in 2000, blossoming into a marriage and a family with two children—Felipe, now 15, and Samantha, 13.

  • Their journey as a couple and parents became the foundation for a bold idea: a family-run business that fused Solangel’s 24 years of expertise in cosmetology with Javier’s technological insight.

  • In 2019, this dream materialized into Elif4 Care, a brand committed to crafting organic skincare products that nourish both the skin and the spirit. Every element of their business reflects their values, from the environmentally friendly formulations to the focus on empowering customers through safe and effective solutions.

  • Elif4 Care is not just a skincare line; it is a legacy rooted in resilience and adaptability. During the challenges of the COVID-19 pandemic, Solangel and Javier embraced innovation, incorporating artificial intelligence and cutting-edge technology to evolve their business model.

  • This adaptability, coupled with an unwavering dedication to their mission, has positioned Elif4 Care as a rising star in the organic skincare market.

  • Looking ahead, the founders envision expanding their portfolio and hosting wellness events to promote holistic skincare and sustainability. For Solangel and Javier, success is about more than financial gains—it’s about creating a meaningful impact.

  • They believe in empowering others by sharing their journey, encouraging aspiring entrepreneurs to blend discipline with passion and to build businesses that reflect personal values.

  • As Elif4 Care continues to grow, Solangel and Javier remain steadfast in their commitment to transforming lives through natural solutions, fostering confidence, and leaving a legacy that transcends generations.

Their story is a testament to the power of family, vision, and perseverance, a story that continues to unfold, one step at a time.

Coming soon.