Restore your natural beauty
Solangel and Javier
Our History
Solangel Laspriella and Javier Nemocon are more than business partners: they are visionaries whose journey intertwines the values of family, innovation, and a shared dream. As founders of Elif4 Care, an organic skincare brand made in the United States, they have redefined beauty by prioritizing health, sustainability, and emotional well-being.
For Solangel,
The seeds of her passion were planted at a very young age. Her father, a respected pharmaceutical chemist at Pfizer Colombia, spent 35 years building the industry into a regional leader in Latin America. His dedication to quality and innovation left an indelible mark on her, inspiring a deep commitment to creating products that improve lives.
Javier,
With his business acumen and affinity for digital solutions, he brought a complementary vision to their joint venture. Their partnership, both personal and professional, began in Miami in 2000 and blossomed into a marriage and family with two children: Felipe, now 15, and Samantha, 13.
Your journey as a couple
and parents became the foundation of a bold idea: a family business that merged Solangel's 24 years of experience in cosmetology with Javier's technological vision.
Elif4 Care
In 2019, this dream materialized into Elif4 Care, a brand committed to creating organic skincare products that nourish both the skin and the spirit.
Every element of their business reflects their values, from environmentally friendly formulas to a focus on empowering customers through safe and effective solutions.
Elif4 Care is not just a skincare line; it's a legacy rooted in resilience and adaptability.
During the challenges of the COVID-19 pandemic, Solangel and Javier embraced innovation, incorporating artificial intelligence and cutting-edge technology to evolve their business model.
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Top Entrepreneurs of 2025
These visionaries don't just launch companies; they also build industries, solve global problems, and challenge norms. They understand that leadership today demands more than just profits: it requires a commitment to impact, sustainability, and community.
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Transforming skincare with an organic approach
Elif4 Care is an innovative and forward-thinking brand founded by the dynamic duo Solangel Laspriella and Javier Nemocon. Their vision and passion for creating sustainable, high-quality products drove the establishment of their brand.
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Each formula is carefully crafted
Elif4 Care specializes in the creation of organic skincare products developed in the United States, with a strong commitment to the environment. They focus on offering innovative solutions that prioritize both human health and the well-being of the planet.
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An innovative and avant-garde brand focused on natural beauty with a purpose
These ingredients work in harmony to improve skin health, while ensuring that the body's needs are met without compromising personal health or the environment.
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An innovative and avant-garde brand focused on natural beauty with a purpose
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We prove that it is possible to achieve positive results with organic ingredients
Elif4 Care's impact extends beyond the skincare industry to the community as well. Solangel and Javier seek to empower people to trust natural and effective products.
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Solangel Laspriella and Javier Nemocon are revolutionizing the skincare industry with Elif4 Care.
If you're looking for a safe, healthy, and environmentally friendly alternative for your skincare routine, Elif4 Care is the ideal choice.
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By prioritizing sustainability, each product is designed to provide effective skin care.
The inspiration behind Elif4 Care lies in the connection between the natural, the spiritual, and the personal. Solangel and Javier found inspiration in a relative to create a brand that nourishes not only the skin, but also the soul.
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For aspiring entrepreneurs, Solangel and Javier offer key advice: preparation is key.
Before starting a business, it's essential to educate yourself and learn from people who have already achieved success. It's also important to develop a skill that you truly master and are passionate about, they recommend.
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Transforming skincare with an organic approach
Looking ahead to 2025, Elif4 Care has significant growth plans. Its objectives include expanding its product portfolio, internationalizing the brand, and leading the way in sustainability.
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Elif4 Care stands out in the skincare industry thanks to its genuine and personalized approach.
By prioritizing sustainability, each product is designed to provide effective skincare that not only rejuvenates the skin but also supports the ecosystem, ensuring that beauty and care go hand in hand with environmental responsibility.
